Viva Leisure primed for stellar growth following appointment of
Gordon Martin as Head of Franchising
15 April 2021
Viva Leisure, the fastest growing leisure group in Australia, has appointed industry veteran Gordon Martin as Head of Franchising. The move is part of a master plan to rapidly expand the Plus Fitness network across Australia and overseas.
Viva Leisure acquired Australian Fitness Management, the master franchiser of Plus Fitness, in August 2020. The network complements their extensive existing portfolio of fitness and lifestyle brands including Club Lime, hiit republic, Fit n Fast and Pinnacle Health Clubs.
The Plus Fitness franchise network currently operates with over 200 locations in Australia, New Zealand and India. Viva Leisure aims to significantly grow the network to 300 and beyond, with a growth strategy that will be led by Martin.
“We’re thrilled to welcome Gordon Martin to Viva Leisure as our Head of Franchising,” said Harry Konstantinou, Viva Leisure CEO and Managing Director.
“Gordon brings a wealth of experience and industry knowledge, as well as a talent for strategic lateral thinking and a franchisee-first approach to brand growth. These qualities complement our growth strategy both domestically and overseas and will enable us to achieve our goal of becoming the fastest-growing Australian fitness franchise.”
As the former General Manager of Anytime Fitness Australia, Martin is well versed in the expansion and success of brands within the fitness industry.
“Despite the impact that COVID-19 has had on the fitness industry globally, Viva Leisure has gone from strength to strength,” said Martin.
“Their growth of brands across their portfolio has been impressive, and I’m excited to further cement their role as a leading health club owner and operator – not only nationally but across the globe.”
With an in-depth knowledge of operations, sales, performance, and leadership, Martin is primed to play an instrumental role in the growth and development of all brands across the Viva Leisure portfolio.
For further information, please contact:
Leah Doyle, Head of Marketing, e: [email protected]
About Viva Leisure:
Founded in 2004, Viva Leisure operates health clubs (gymnasiums) within the health and leisure industry. Viva Leisure’s mission is to connect health and fitness to as many people as possible and aims to provide its members with affordable, accessible, and awesome facilities.
Viva Leisure offers customers several different membership options and a range of different types of facilities from big-box fitness facilities to boutique fitness facilities. The Company currently operates 107 health clubs within the Australian Capital Territory, New South Wales, Victoria, and Queensland, together with the master franchise for the Plus Fitness group of approximately 200 clubs.